Demand planning in Unpredictable Times

The main objective of demand planning is to identify prospects and risks in the production process, ongoing operation. And/or the expansion of a commercial enterprise. Factors affecting these business processes can be conditionally divided into the following groups:

- Fame

- Reputation

- Confidence

Planning ways to advertise goods or services considering local market specifics and the budget allocated for these purposes can be the first stage of demand planning. The primary marker of the success of an advertising campaign is a generated interest in a product or service that has recently appeared on the market. The forecast of the effectiveness of the advertising campaign should be based on real factors that influence not only the interest in the company's products but also the availability and ramification of the retail network.

This step smoothly transfers the process to the second stage of demand planning - creating a reputation. Given that the company's reputation cannot be unambiguous in the eyes of millions of customers and competing organizations, it is necessary to set clear demand planning goals when it comes to having a credible reputation. As an effective advertising campaign, our goal will always be the proper planning of internal processes, such as quality control, logistics, information security, environmental friendliness of production.

The positive result of reputation work will inevitably be the trust of customers and partners, which will depend on the stability of the first two stages. Trust is both an end for effective demand planning and a process that requires constant monitoring and regulation. For a successful company, monitoring the level of trust is a key element of management, being the final indicator of stability. This becomes especially relevant under various circumstances such as an economic crisis, natural disasters or wars. Trust plays a major role at all stages of a company's growth or overcoming the crisis, ensuring investor loyalty or a decision on government subsidies.

An excellent example of a strong investment trust was the purchase of a 44.4% stake in Nissan Motor Co by Renault Group. In 1999, Nissan's debts amounted to about $12 billion and the company was on the verge of bankruptcy. However, the trust provided by a number of technical innovations and engineering solutions that then allowed for effective demand planning of a merger of the two automakers in such a way that almost half of Nissan Motor Co’s shares turned out to be in the hands of the French, and 15% of Renault shares being owned by Nissan. Moreover, the former vice president of the French company Carlos Ghosn, who became president of Nissan Motor Co, took the company out of the crisis by 2005, strengthening its position in the domestic Japanese and world markets.

The trust of a company is a decisive argument in the securities market. This once again emphasizes the importance of this factor as support in demand planning. Nowadays, the companies that are most stable and resistant to economic fluctuations remain in the field of IT technology development, production automation, chemical and biological innovations. However, with the growing number of enterprises operating in these areas, internal competition is increasing, leading to the search for specific measures to predict the success of such a business. The main problem faced by the founders and investors is the issue of personnel. In this regard, there are HR agencies specializing in the selection of narrowly specialized personnel, which makes the recruiting process a rather expensive one, thereby increasing the overhead of the company, which along with advertising costs and organizing the work process, raises the stakes in the game. No wonder the leading world developers in the field of IT technologies, realizing that specialists are their main resource, take care of creating a comfortable microclimate within the team. This expense item is considered when predicting business processes, as one of the main ones. The uniqueness of this phenomenon lies in the contradiction of the usual scheme of work with staff, when trade unions had to fight for certain privileges for staff and this vector in business processes, ensuring the transition of quantitative changes to qualitative ones.

Aware of the new challenges of conducting business processes, there was a need for software that optimizes the costs of these processes. Instead of huge departments trying to predict what the company is waiting for tomorrow, the software has appeared that helps determine the course and production strategy for the next few years. The effectiveness of this software pays off the investments made in it in the shortest possible time. Plus, the computer does not get sick, it does not need insurance, is always available, and it is much more reliable in saving information.

Modern demand planning systems help ensure speed in decision-making, which can cost millions for a business. With the effective use of these systems and the application of the factors described above, any business can hope for success commensurate with the efforts.

As top manufacturers of this software, we can confidently declare

- Forecasting with our product will become easier and faster.

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- Our business has dozens of years of experience in helping successful companies and we are hoping that your name will be written next to them.